PARTNERSHIP
Established in 1958 the British Touring Car Championship is one of the worlds most pre-eminent motor racing series.
A household name, it is widely regarded as the pinnacle of UK motorsport. Only Formula 1 and NASCAR can boast a longer continuous history. Over it's 66-year reign, the championship has kept its spectator appeal and commercial attractiveness by guaranteeing an action packed season year on year and featuring the latest automative and sporting developments.
Innovation both on and off the track is at the heart of the motor racing industry and the BTCC is no exception! This is reinforced by staying up to date with both technical and mechanical innovations, ensuring the series is able to provide fans, teams and partners with unbeatable race weekend action. This constant look ahead is an integral part of the championship's long-standing popularity and success.
The familiar cars the BTCC run keeps the series ever relevant to both fans and the automotive industry. By staying in tune with the latest innovations; the championship has integrated catalytic converters, alternative fuels and hybrid systems to their machinery which, combined with new racing formats, has made the weekend's action even more exciting.
With its historic legacy and long-standing reputation for thrilling on-track action, the reputation for thrilling on-track action, the BTCC continuously brings unrivalled publicity opportunities and marketing platform for a wide range of brands. This combination brings in capacity crowds and a large live broadcast viewership on free-to-air television coverage every season.
The BTCC has the nation's best driers competing wheel-to-wheel in cars produced by major manufacturers. Businesses therefore have the unique opportunity to level up their brand awareness with other household names the series attracts. With its volume of highly engaged fans, impressive TV viewership and ever-growing social media presence, it is a very attractive package for brands to associate with.
Open Paddock
The BTCC is committed to bringing its enthusiastic fanbase ever closer to the action which is why an 'Open Paddock Policy" is implemented at every race weekend. This allows attendees to immerse themselves in the team spirit with little restriction!
STATS
The BTCC accrued 275 hours of UK TV airtime, with around 16 million viewers tuning in throughout the campaigne. ITV's latest five year deal will take live coverage up until the end of the 2026 season!
TV and Radio: 14.83m Total UK TV Audience
Online and Social Media: 500K social media followers
National and International: £19.3m media value
Newly Introduced: 55m Projected driver and team social views
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UK TV airtime total = 275:00 hours
Total UK TV audience = 14,830,000
Social Media
Social media followers = 500,000
Team and Driver social media = 1.5m followers across 110 accounts
Partnership Benefits
We work closely alongside our partners to develop a tailored marketing strategy which delivers the maximum possible return on investment via --->
Marketing exposure: Get seen by 14+million people via the only free to air live motorsport on UK TV, and engage with 40,000 potential customers at each event on the calendar.
Brand enhancement: Utilise the excitement, drama and pedigree of the BTCC to enhance the credentials of your brand or product and gain an edge on the competition.
VIP Corporate Hospitality: Benefit from invaluable face time with members of your business network against the action packed backdrop of the BTCC. VIP, behind the scenes access to the team provides a money can't buy incentive for your customers, suppliers and staff.
Audience engagement: Bring your brand to life for both existing and potential customers via dynamic marketing and social media content unique to the BTCC.
Get in Touch
For more information about partnering with Nick Halstead in the 2024 season, leave your contact details in the form and a member of the team will get back to you!